One of the features from SXSW. Ray Kurzweil believes biotech is the future and will enhance our DNA.
Step inside the brain of AirBnB User design experience manager, Jenny Arden, and her ways in ‘designing’ a company.
Annual South by Southwest pinpointed some of the trends happening around the world.
“Are you a digital litterbug?”
Quick rain check that you are not one of these ‘digital litterbugs’.
Great strategies turn the complicated into something very simple. Much like the story behind the London Tube map.
Meet Graham scoops the first 2017 Cannes Lions Grand Prix
Great to see creativity and technology coming together to create such an elegant idea. RIP an era where technology was exclusively the delivery vehicle.
"Digital Metrics are bullshit"
Does performance count when you make your own metrics? Some interesting points from Mumbrella360 marketing last week.
An oldie but a goodie....
Made From More
Exciting to be the comms strategy team behind Sanitarium latest campaign. The start of a new journey for this brand. A big thanks to the team at Shine for helping bring it to life!
Mark Ritson strikes again!
But he’s got an interesting point about the naivety of praying at the digital alter
Spotify Predictions for 2017
Here’s something refreshing - Spotify predict the return of human connections
The future favours the brave
No communication technology has ever disappeared, but instead becomes increasingly less important as the technological horizon widens' - Arthur C. Clarke
Adshel launches location intelligence initiative
Adshel makes a giant leap forward by increasing their targeting capability of home owners
Morepork is here!
We’re excited to help launch Morepork, Spark’s newest ’smart home’ product. Featured on The Block NZ.
Check out more here
Six inspiring FMCG trends by Identica
Neo-eco, Smart Pack, Virtucation, Luxe-Up, Action Packed or After-life. Identica looks at the Fast Moving Consumers Goods' (macro) trends that are likely to influence consumers
The Alzheimer Event
This campaign allows people to experience the impact of Alzheimer's. Alzheimer Nederland launched a unique Facebook campaign at the start of collection week, to engage younger audiences in the fight against dementia.
We have moved to new premises!
2014 Beacon Awards Finalists announced.
With five finalists in this years CAANZ Beacon Award, we can't wait to see who wins on the 1st of May.
Warm welcome to Jägermeister.
We are looking forward to working with Jägermeister on their social, digital and communications strategy.
Campaign Asia Pacific Awards results are in.
OPEN has won silver in the New Zealand Media Agency of the Year category, bringing a successful end to 2013!
Shortlist for New Zealand Media Agency of the Year announced.
We made the shortlist and are 1 out of 5 agencies in the run for 2013 NZ Media Agency of the year. Carat New Zealand, DraftFCB Media, OMD New Zealand and SparkPHD round off the list.
Unitec takes personalised content to a new level with the launch of U Mag via OPEN + Bauer Media + SPECIAL
Unitec has achieved a New Zealand first through a unique content curation partnership with Bauer Media, OPEN and SPECIAL.
Santa Brand Book. Brand Refresh
Santa is a concept, and not an idea. It's an emotion, not a feeling. Its both Yesterday and Today. And its Tomorrow as well.
Ad/Vice: Peter Cullinane
Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group don and butter aficionado Peter Cullinane offers up some hard-earned pearls of advertising wisdom on old folk, how to inspire creativity and maintaining morale.
Read More
Google Reveals 9 Principals of innovation
Ever wonder what makes Google the holy grail of productivity and creativity? There's no magic in the drinking water at the Mountain View, CA company. The tech giant draws from what Google's chief social evangelist, Gopi Kallayil, calls the nine core principles of innovation.
2013 Spikes Media Agency of the Year
OPEN has been ranked the top media agency in Asia Pacific, with UM, Sydney taking second place and in third, OMD China, Shanghai
How to Measure what Matters
As professional service firms like advertising agencies begin to experiment more with the concept of outcome-based compensation agreements, it’s essential to understand how to measure what matters.
Contagious Announces Shortlist
For the second year running, Contagious is proud to announce the shortlist for its Most Contagious Awards. The awards celebrate ideas and innovations that the Contagious editorial team have judged to be the world's most contagious ideas in key categories of business.
Dove Real beauty Sketches
Women are their own worst critics. In fact only around 4% of women around the world consider themselves beautiful. Dove is committed to building a positive self- esteem and inspiring all women and girls to reach their potential.
OPEN wins "Best in Show" at 2103 CAANZ Media Awards
A campaign delivered through a special mobile app using Google Street View, GPS activated TV screens on buses as well as traditional billboards and TV ads took out the Best in Show award at this evening's CAANZ media awards.
Kevin Spacey Urges TV Channels to give control to viewers.
Double Oscar-winner Kevin Spacey has challenged TV channels to give "control" to their audiences or risk losing them at his address at the James MacTaggart Memorial Lecture at the Edinburgh Television Festival.
NZ Marketing Summit 2013
Matt O'Sullivan will be a speaker at the New Zealand Marketing Summit 2013.
Ecostore's personalised mag campaign keeps on giving with nod for WARC innovation prize
Ecostore and Little Treasures' personalised magazine campaign by Special Group, OPEN and Salt Interactive has already earned its fair share of industry accolades, from gold at the Media Awards to winning the inaugural Glossies competition. And now it's got another one to add to the list after being nominated as one of 18 finalists in the $10,000
2013 Effie Awards
Special Group and OPEN took a silver and two bronzes for Best Strategic Thinking for Unitec's 'We Make the People Who Make it'.
Coca-Cola 2011 Cannes Liquid and Linked Mystique
The media landscape is a very different beast today than it was even 5 years ago. The very fact you are reading this here proves that things have changed.