"The ones who are crazy enough to think they can change the world, are the ones who do",  Steve Jobs

OPEN is about creating purposeful change and using media to outsmart the competition, not outspend them.

It is also more than just a name; for us, open is a way of working. We see everything that touches people as a potential media opportunity, and believe collaboration is at the heart of all great work.

This means removing the smoke and mirrors and resisting the one-size-fits-all cookie-cutter approach. Focusing instead on making the complicated simple, and removing the barriers between media and creative thinking. Because great channel strategy needs to be compatible with other disciples in order to solve problems and change behaviour.

"Working hard for something we don't care about is called stress. Working hard for something we love is called passion",  Simon Senik