OPEN is about creating purposeful change and using media to outsmart, not outspend, the competition. More than just a name, open is a way of working. We see every touchpoint with people as a media opportunity and believe collaboration is key to great work.

This means cutting through the smoke and mirrors and rejecting the cookie-cutter approach. Instead, we make the complicated simple by breaking down the barriers between media and creative thinking, while staying true to the rigours of strategy development.

It doesn’t matter if it’s ideas, AI, data, or pure insight—ours, yours, or partners’—we embrace it all, because the best strategies travel across any discipline.