UNITEC

THE CHALLENGE

Unitec, an Auckland tertiary institution was seen as ‘somewhere you go if you can't get into University’. Our challenge - increase enrolments by 5%.

INSIGHT & IDEA

Focusing on Unitec’s trade faculty, we targeted young males who hadn't enrolled in university. They lacked confidence and preferred to learn actively.

Bringing graduates and buildings together we built their confidence by showcasing what Unitec graduates had achieved.

We surrounded graduates buildings with outdoor media, transforming them into landmarks.

GPS technology converted city buses into a guided landmark tour. The ‘Made It Map’ galvanized graduates achievements.

RESULTS

Trade faculty enrolments increased 13%

Overall Unitec enrolments increased 8%