ECOSTORE

CLIENT: ECO STORE

The Challenge

Raise awareness of harmful chemicals being included in everyday body and cleaning products.

Insight & Idea

Mums with young kids are big on word-of-mouth, so we needed to give them something really worth talking about.
We teamed up with an iconic parenting magazine to achieve a world first.

Through a simple Click, Upload, Size, and Send process it was possible for thousands of mums to customise their own magazine cover of “Little Treasures”

Results

1 in every 2 mums with young kids saw or heard about it

84% wanted to opt out of products with harmful chemicals

42% considered buying or bought Ecostore products